3 Tips To Write App Content That Doesn't Suck
Launching a new app? Congrats!
Can’t afford to work with a content writing agency? You’re not alone.
Lots of businesses have to DIY their app copy on the first run, but that doesn’t mean it has to be crappy. Writing app copy from scratch can be an enjoyable experience.
Follow these 3 key tips to write app copy that doesn’t suck.
Think about others
And by others we mean your audience.
Audience research is always the first step when it comes to writing app content. You need to nail down exactly who you’re targeting, in order to deliver the best user experience.
Ask yourself:
How will users access your app: by smartphone, browser or tablet?
Do they prefer visual content or written content?
Are they into short form or long form content?
Why are they using your app? What’s the goal?
How can you help them reach their goal seamlessly?
Once you’ve answered these questions, using audience data to guide you, it’s time to get planning. Plan your app content in advance to map your ideal customer journey.
From there you can actually get to writing.
2. Keep your content short and sweet
No one likes app content that goes on and on.
Keep anything you write on an app short and sweet. Lead with a headline, complement with an image and then use the rule of 3 to make a few key points.
Anything else is likely going to be waffle. Unless it’s your Ts&Cs, keep it short and sweet.
3. Thoughtful, personal notifications
Notifications can keep users coming back to your app, and add value when used in the right way.
Used in the wrong way and they can be the death of a brand. There is nothing worse than relentless notifications that have no real purpose.
Aim to regularly write notifications with:
A personalised call to value (eg - “Hey Loz, don’t forget to track your steps today.”)
Buzzwords that we’re all hardwired to enjoy (“New, save, limited, exclusive.” etc.)
A name that makes it personal.
A key message that is obvious in the first word or two and means something to your user.
Every app is unique
And should be treated as such.
Use these tips as a guide, but remember every app will have different goals.
Lead with data on your audience, build connection where possible and cut the jargon.
Still hungry? See our work.
