Everything you need to know about content writing
Content is pivotal for any successful business in the digital age. In fact, it’s arguably the most important form of marketing, as without content, it’d be impossible to craft a brand identity and online presence.
Sometimes, when we browse a website, we forget that actual labour has gone into the content that appears before our eyes. So we’re going to break down what content writers do, and why content is super important for your business.
What do we mean by content?
All of the text and visuals that make up a brand’s online presence is known as content. Without content, there would be no online presence, so it’s super important for any business.
Still confused? Here are some examples of content:
The words on the homepage of your website
Product and service descriptions
FAQ pages
Contact pages
Blogs
Articles
Social media pages
Social media posts and captions
Podcasts
Videos
+ much more.
So, what exactly is content writing?
Content writing is the art of creating engaging written content for brands and businesses.
In short, content writers bring your business to life through words.
Sounds fancy doesn’t it?
However, it’s not as simple as taking a pen to a page. Content writers need to conduct audience, market and keyword research before they can even start writing. They also need to get to know the website or social media platform they’re writing for, and master the business’s brand voice.
This meticulous planning and research will help you craft the perfect content to reach your audience and meet their every need.
What are the benefits of well-written content?
Here are just some of the reasons that content writing is a key skill to have within your business.
Well-written content can communicate your brand voice
Without compelling content, your business will have no voice. In fact, your content is your voice.
Think of fun brands like KFC. Without their written content and creative social media captions, how would we know that they’re fun?
Content writers bring your business’s personality to life.
Content writing can entice readers
Good content captures the attention of readers, and conjures up fabulous and exciting images in their heads. Content helps your audience connect with your business, which will increase their interest in your products or services.
Content can provide information about your business
Good content answers your audience’s questions before they even get the chance to ask them. Content also helps people gain a deeper understanding of what your business is all about, and when SEO is applied can help users find your brand.
SEO content helps you rank in search
This one sounds boring, but it’s actually one of the most important benefits of good content. Google is the most used search engine in the world and the final judge of how many people find your business, so it’s important to have impressive content.
Only high quality content appears on the first page of Google. Your content is deemed as high quality if:
It can be easily understood by Google’s search bots
It contains relevant or trending keywords
It’s well crafted and credible
People spend a long time on your content page (dwell time)
Your content is well written with no errors (yes, Google can tell if your content is poorly written)
Without Google, many businesses fall off the radar. These days, it’s important to have a strong digital presence, and what better way to show off your business than plastering it on the first page of Google?
All content helps you build brand awareness
Well-written content gets more exposure than poorly written content. Whether it be through Google or word of mouth, good content is sharable and will therefore help you gain brand awareness.
Perfecting your content writing skills can be an invaluable asset to your business, so there’s no better time to brush up your knowledge!
